E-commerce Platform Redesign
Client: FashionHub
Project Overview
The Challenge
FashionHub's outdated e-commerce platform was causing high bounce rates and cart abandonment. The client needed a modern, user-friendly interface that would improve customer experience and drive conversions.
Our Solution
Complete redesign with modern UI, optimized checkout flow, and mobile-first approach. We implemented a responsive design, streamlined the checkout process, and integrated advanced search and filtering capabilities.
Our Approach
Discovery & Research
We conducted extensive user research, competitor analysis, and stakeholder interviews to understand pain points and opportunities.
UX/UI Design
Our design team created wireframes and high-fidelity prototypes, focusing on intuitive navigation and visual appeal.
Development
We built a custom e-commerce solution using React, Node.js, and MongoDB, with a focus on performance and scalability.
Testing & Optimization
Rigorous testing across devices and browsers ensured a seamless experience for all users.
Launch & Support
We provided training for the client's team and ongoing support to ensure a smooth transition.
Before & After
The original outdated design with poor user experience
The new modern, user-friendly interface
Key Results
43% increase in conversion rate
67% reduction in cart abandonment
2.5x increase in mobile sales
Page load time reduced by 62%
Average session duration increased by 3 minutes
Technologies Used
Project Gallery
"Maripa Tech Agency transformed our online presence with a beautiful, functional e-commerce platform that has significantly improved our sales and customer satisfaction."
Sarah Johnson
CEO, FashionHub
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